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Success Aligns Marketing and Talent Management
Written by Buddy Hobart on September 25th, 2009
Given the research we have done on Gen Y we have been asked more and more to help consult on marketing initiatives for businesses trying to attract Gen Y as consumers. In a global survey, a full 75% of corporate CEO’s believe Gen Y will have a dramatic impact on their markets. What is very frightening to me is the fact that only 54% of these companies have a plan for adapting their strategy.
There are many reasons this frightens me, but maybe the biggest is that, if businesses are slow to adapt strategy for selling their product, how slow do you think they will be in adapting to retaining new talent?! I might also submit that marketing to Gen Y will be made infinitely easier and more successful if there is a plan in place to attract and retain this cohort as employees. A business cannot truly understand its consumers’ needs if it can not even understand its employees’ needs.
I do not think it is a stretch to say these two key success factors, marketing and talent management strategies, go hand in hand. Success will depend on alignment throughout the organization.
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